The Release of Information (ROI) business is being handled the same way today as it was back in the 1970s. Technology has improved tremendously over the past 50 years, but we are still primarily mailing or faxing paper documents to requestors. The richest person in the world is Jeff Bezos, CEO and founder of Amazon, Inc. who started in 1994 with 2017 revenues over $177 billion. Why has Amazon grown so fast in less than 25 years? The answer is by innovating, incorporating new technology as it develops, and treating its customer base as Consumers who are not restricted to set hours or locations to receive products and services. Which are the fastest growing companies? Companies that cater to the Consumer, so they can order food and have it delivered in two hours or purchase household goods online 24 hours a day, 7 days a week.
True, some providers are allowing requestors to retrieve records electronically, but that convenience has been around for at least 15 years. In this presentation/panel discussion, you will learn how you can easily treat your patients as the Consumers they are, with a focus on the following areas:
- Allowing patients to order and retrieve records 24 hours a day without a trip to the facility;
- Providing patients with instant request status updates via email or text messaging;
- Letting patients control their medical information and who can have it;
- Why the “patient portal” designed by the government is failing to meet patient needs;
- Why having a “live person” is not the answer; the phone is not necessarily the best solution to telephone calls.
Recently, US Health and Human Services Secretary Alex M. Azar II emphasized that “[h]aving healthcare records in a pocket or purse will open new options for patients, driving healthcare consumerism and empowering consumers to shop for and evaluate healthcare services. With almost every consumer facing significant out-of-pocket expenses associated with any major healthcare event, it is inevitable that healthcare consumers will focus on cost management in healthcare, just as they do in every other aspect of their economic lives. Recognizing this, Azar pragmatically advocates aligning policy with the technological and financial realities of modern healthcare consumption.
According to Azar, unless this technology is in the hands of consumers, “the benefits may never arrive.” Further, Azar noted, “[E]mpowering consumers and individuals has been key to the advances of the Information Age.”
Supporting healthcare consumerism is seen as a means of controlling and driving down unsustainable healthcare costs, just as consumerism has had the same effects in other market sectors.”
EXCERPT: Wilson, T. (2018, July 31). Looking behind the headlines, physicians find good news in the implementation of U.S. healthcare policy. Physicians News Network. Retrieved from http://www.physiciansnewsnetwork.com/global1/article_5cfb0882-94df-11e8-9bb7-ff5010c3884f.html
May 6, 2019
CEU: 1.0 – Management Development
As Senior Vice President for Corporate Communications of ABT Medical Inc., Angela Ford brings fifteen years of experience in preparing and administering grants and contracts in a university setting. She facilitated the acquisition of millions of dollars for research, training, and service projects, working with faculty to turn their ideas into viable proposals for federal, state, and private funding. Angela’s experience in understanding how to clearly communicate complex concepts and workflow processes, both internally and to our client community, establishes her as a key strategic asset within the company. Angela is based out of Texas.
As president of AHIOS, Rodriguez will lead the association’s initiatives to strengthen, enhance and raise awareness of the value of the HIM outsourcing industry as it evolves to a more technology-based process, while establishing standards of excellence for the entire industry to ensure quality assurance and compliance with ever-changing, complex regulations. Rodriguez currently serves as the vice president of health information management services at Vital Records Control. Mr. Rodriguez has held numerous leadership positions with several leading healthcare organizations. Prior to his position at Vital Records Control, he served as Founder and CEO at NEXT Medical Records, COO of a leading Academic Healthcare System, and CFO of a Pediatric Physician Practice Plan in Houston, Texas. He received a Master’s In Business Administration from the Braniff School of Management at the University of Dallas, as well as a Bachelor’s of Science in Engineering from Texas A&M University.
Steve Manske’s thirty years of entrepreneurial activities have spawned five successful start-ups. These successes, combined with his early corporate training at Eastman Kodak and senior management roles at Wells Fargo Bank and Anacomp, bring a unique blend of product and business experience and visionary leadership to ABT. His cornerstone company, ABT Global, has an unmarred 20-year record of meeting and exceeding the most stringent security and privacy compliance requirements of the banking, brokerage, and insurance industries through best-of-breed document control solutions. Most recently, he has established ABT Medical, Inc. to bring this leading edge technology and compliance know-how to the healthcare industry, including ROI service bureaus, physician practices, hospitals, and pharmaceutical companies. Steve is based out of Texas.